CASE STUDIES
MACLEAN LAW
FAMILY LAW THAT GETS RESULTS
Maclean Law is a Vancouver based family law firm with ambitious marketing goals. They are very forward thinking in how they connect and retain clients. They understand the importance of video to reach their target audience. We created a short video series of 8 unique videos designed to attract potential clients focused around their family law practices; divorce, wealth & asset protection, prenuptials, will dispute, and child support.
As the director on the project, I had the opportunity to work with the public relations liaison and the owner of the law firm to develop the script and story for each video with a clear understanding of the location filming restraints, budgets and focus points. Together, we developed unique stories that can be described as short TV promos for your favourite law show. Maclean Law has a precise business strategy and has a highly regarded prestige. The videos needed to elevate their brand, while still feeling approachable and authentic. The video series accomplished our goals of creating eye-catching content, realistic scenarios with impressionable style.
SERVICES: Creative Direction, Videography, Video Editing, Motion Design
PROJECT TYPE: Law Firm
LOCATION: Vancouver, BC Canada
