CASE STUDIES
“NOT WORTH IT”- PSA
THE VICTIMS OF DISTRACTED DRIVER
The BC Coalition to End Distracted Driving needed a video to bring awareness and education to their cause. A short testimonial video was the best way to provide a personal experience to evoke an emotional response. A recent victim from a distracted driver was appointed to tell their story and aftermath effects.
Shelby’s powerful story reminds us not to use our devices while driving.
This PSA uses Shelby’s explanation of the events that changed her family’s lives intercut with footage of her reflecting on the photos and driving her car. Her story is a very sensitive matter. During filming we captured moments of her around her home.
SERVICES: Creative Direction, Design, Video Editing, Motion Design
PROJECT TYPE: Public Service Announcement
LOCATION: Vancouver, BC Canada
