CASE STUDIES
AH NUI ASIAN FOODS
Savour the Extra-Ordinary!
Ah Nui is best known for its plant-based XO Sauce, made entirely without seafood. Its bold, umami flavour makes it an ideal complement for dumplings and stir-fries. The brand primarily sells its products through local grocery stores and farmer’s markets in the Vancouver area. Although Ah Nui is a new brand, there’s significant potential for growth. I'm excited to be a creative collaborator in helping Ah Nui achieve success.
Recognizing that brand awareness was crucial for long-term success, we developed a 6-month plan to boost Ah Nui's social media followers and engagement. This was followed by the creation of a Shopify website (www.ahnui.com) to enable direct customer orders. As we hit key milestones, we continuously optimised our content for better results. Given the niche and competitive nature of the market, we carefully balanced efforts and costs to build a strong marketing foundation that will support Ah Nui's growth.
